TeleSense Expands its Food Safety Advisory Board

Safeway’s Ex-Executive Vice President, Kelly Griffith, Joins TeleSense


 Sunnyvale, CA:  August 1, 2017, TeleSense, a Silicon Valley startup with innovative IoT technology for food safety, announced today that former executive vice president of Safeway, Kelly Griffith, has joined its Board of Advisors.

Griffith is a successful executive leader with over 20 years of experience in the retail food industry and an extensive background in guiding operations, marketing, and merchandising teams across multiple markets. He is highly skilled in strategic business development through implementation of core growth strategies, as well as capital planning and innovative merchandising methodology. He has a proven track record of effectively leading groups, ranging from small entrepreneurial strategic innovation teams to large organizations. Kelly has strong relationship management skills focused on positively impacting industry and community organizations, is an extremely motivated communicator, and a lifelong learner with a reputation for talent development and mentoring emerging leaders.

“We are very fortunate to have a person of Kelly’s caliber and experience on our advisory board,” stated Naeem Zafar, CEO of TeleSense.  “Kelly’s vast experience in the food industry is going to be a big asset for TeleSense as we move forward with our game changing technology for cold-chain monitoring, and automate the farm-to-fork food safety process and compliance. Kelly’s firsthand intimate knowledge of food safety requirements is going to be invaluable in guiding our product and business direction,” Zafar said.

“Food processing, distribution, storage and retail facilities face a massive challenge of ensuring food being kept at the right temperature throughout the entire process to avoid spoilage”, stated Kelly Griffith. “Furthermore, they must stay up to date on compliance regulations, while reducing cost and streamlining operations.  TeleSense has developed some very innovative IoT technology to automate and streamline the whole food cold-chain management. TeleSense’s food safety monitoring technology is one of the easiest to use that I have seen in my experience. With the new food safety regulations coming into effect, I believe TeleSense is at the right place at the right time with its products. I am very pleased to be part of this innovative company that is putting all its knowledge and technology to make food safer for all of us,” Griffith said.

TeleSense’s solution addresses the complete food cold-chain, including food-in-motion and food-at-rest. Using the latest IoT technology, TeleSense monitors various environmental parameters, including food or product temperature, and sends the data to the cloud for storage and processing. When food is being shipped from one location to another, TeleSense digitally documents time-temperature records in accordance with the Sanitary Transportation section of the Food Safety Modernization Act.


TeleSense’s proprietary TeleSensors are a family of small battery-powered or plugged-in sensors that can be placed in the room, cooler, truck, airplane or ship; where the food is being processed, stored or being transported. TeleSensors continuously monitor the food temperature and other parameters and communicate with a wireless gateway that sends the data to the cloud. If, at any time, any parameter gets out of the accepted user-defined range, real-time alerts are instantly generated via text and email, alerting the personnel to take immediate corrective action and save the food from spoiling.


“With the Food Safety Modernization Act (FSMA) and Sanitary Food Transportation Act (SFTA) becoming law, the food safety focus is shifting from responding to contamination to preventing it,” said Zafar.” It is going to become mandatory for anyone handling food at commercial level to maintain accurate time-temperature records for safety inspections. Our system enables automatic creation of time-temperature records that meet FSMA, SFTA and FDA requirements. This eliminates manual record keeping, resulting in cost savings and eliminating the potential for human error,” said Zafar.


TeleSense’s real-time monitoring system is easy to use, with a customizable user interface and advanced analytics. The analytics help users get a better understanding of their assets’ behavior over time, and that knowledge can be used for optimizing time-based settings, resulting in reduced energy usage and further cost savings. TeleSense’s wireless monitoring system installs in less than 30 minutes and does not require any special tools.


About TeleSense (Adolene Inc. dba TeleSense): TeleSense® develops and delivers real-time environmental monitoring solutions for food production, storage, transport and retail. Our solutions are designed to help manage the risks posed by today’s dynamic environmental conditions. We collect data wirelessly, analyze it in the cloud, and display it in ways that allow businesses to recognize critical issues and take immediate action using our industrial Internet-of-Things (IoT) technology.  Whether assets are at rest or in motion, TeleSense provides real-time alerts when monitored parameters are out of the user-defined customized range. This eliminates human error, improves operational efficiency, and reduces risks, costs, liability, and the burden of regulatory compliance.  For more information, please visit


Jackie Seem

(408) 669 0846




Naeem Zafar, the co-founder and CEO of TeleSense, a developer of environmental monitoring technology based out of Sunnyvale, California U.S.A., has been a mainstay of Silicon Valley for many years, starting seven companies over the course of his career there.

TeleSense, Zafar’s seventh company, was envisioned to enhance the technological capacity and traceability of the food industry, a largely “untapped market,” the executive explained to SeafoodSource during the 2017 Seafood Expo North America / Seafood Processing North America event in Boston, Massachusetts.

“The food industry has not adopted technology until very recently, and it’s still wide open. We felt that this was one of the biggest untapped markets, where we can really make a difference,” Zafar said.

“The new regulation, the Food Safety Modernization Act (FSMA), is the trigger point. When there’s a new regulation, everyone has to deploy something. Today, only 15 percent of [food] companies use technology for alerting, traceability and/or compliance. Eighty-five percent are still up for grabs. They have nothing,” Zafar added.

Seafood companies in particular require extensive temperature controls and alerts to ensure the quality of the product, from water to warehouse to retail and/or restaurant. For seafood, “mobility is key and traceability is key, and you need to know the whole trace,” said Zafar, which is why TeleSense is dedicated to developing what it calls a “Food Safety Passport.”

“The idea is, just like when you arrive at a destination at a border check, the passport tells you all the countries you’ve visited and how long you were there,” he said. “Imagine the same kind of food safety passport for seafood. If I’m at the Marriot Hotel chain, and I’m taking delivery, I want to know the history of this tuna: Where was it caught? Was it in the right temperature during transit or did it sit in the dark and wait for two days?”

The technologies developed by TeleSense are equipped for end-to-end traceability, or a level of transparency that covers the entirety of the seafood supply chain. Because, as of now, “most of the industry does piecemeal,” according to Zafar, which won’t cut it under new regulations and keeps seafood operations officers and warehouse managers in a perpetually anxious state.

“A trucking company will have some temperature monitoring, but they’ll only pick [the product] up, then drop it off. That’s nice, but what about the whole chain? The idea is to create the chain, and maintain the chain,” said Zafar.

TeleSense just rolled out its second generation remote time-temperature record (Continuous TTR) monitoring system, which involves a series of sensors and a gateway modem device with an LCD screen for ease of reading. This TeleSensor system provides real-time alerts and auto-generated reports to make regulatory compliance easy, explained Zafar, with all information and data collected by devices under the system’s umbrella uploaded instantaneously to the cloud for processing and analytics using industrial strength, extremely secure IoT technology. Administers of the system receive text alerts and reports, without having to seek or tap it out, which is all by design.

“The idea is to automate. To take a process that was subject to human error, and remove that risk,” said Zafar. “If you try to get people to use technology, people resist – they’ll keep doing things the way they’ve done them. Smart technology is when you wrap the technology around the user.”

TeleSense’s smart technology has helped the company’s seafood customers, such as retailer True World Foods, sleep easier at night, said Zafar.

Moving forward into 2017 and 2018, the technology company is looking to move beyond risk management to capacity-boosting applications of technology, potentially entering the aquaponics and hydroponics sectors.

“We are working on several new ideas,” Zafar said. “We’re excited.”